Tony Palmer | Surf, Commercial & Lifestyle Photographer
I am a surf, ocean, surf culture and beach lifestyle photographer based on the Northern Beaches in Freshwater Beach, NSW, Sydney. I have had my work published in leading surfing and ocean magazines (Whitehorses Magazine, Pacific Longboarder and Chasing Clarity).
[ * Banner photograph kindly provided by Jamen Percy and B&W edit by me ]
Surf, Ocean & Lifestyle Photography: Capturing the Soul of the Sea
My photography is a blend of documentary, editorial, and lifestyle storytelling. I don't just take pictures; I search for the narrative within each moment. Whether it's a single frame or a complete series, my goal is to create images with depth that tell a compelling story.
When it comes to surf photography, I'm not interested in capturing 7,000 similar shots of a surfer's turn. Instead, I aim to document the entire session in a richer, more meaningful way. By exploring different angles and perspectives, I create a diverse collection of images that truly captures the essence of the experience. I approach all my work with this same philosophy: how can I make every image interesting, beautiful, and fresh.
Outside of Freshwater Beach photography, I'm a northern beaches commercial photographer for hire.
 
MY AIM IS SIMPLE. TO IMMERSE THE VIEWER IN THE STORY.
 
MY STORY
As a lifelong surfer, my journey into photography began with a natural fascination for all things related to the ocean. From surfers and their boards to the ever-changing waves, the sea dominated my early work as I dedicated myself to mastering the art of surf photography. It wasn't long before I invested in a water housing, allowing me to capture the immersive, in-the-water perspectives I had always envisioned.
As I continued to hone my craft and share my work online, I began to receive requests from customers, clients, and colleagues to bring my unique style to their projects.
SNAPSHOT
COMMERCIAL WORK
I have also done a range of commercial work, such as lifestyle photography for surf and fitness, portraits and brand work, have a look at my recent projects here.
BOOKS
I produce a coffee table book series entitled, 'Fresh Light' . The books are available to be purchased online, via Blurb books.
STOCK IMAGES
I have opened up my collection of beach and lifestyle images that are available to be licensed for use on social media platforms.
PRINTS
I have a print store, and I also have printed images for surfers that I have photographed, on a range of medium (Acrylics, Aluminium and Fine Art Paper)
COMMUNITY
I also support my local board rider clubs, (Freshwater Longboard Club and Freshwater Boardriders) shooting for free for the members and the clubs personal use.
As a surfer, I'm influenced by the ocean, the beach and the surfing lifestyle, which all contribute to my work and style as a photographer and artist.
Whitehorses Magazine
BRANDS, MAGAZINES AND ORGANISATIONS THAT I HAVE WORKED WITH.
Surf brands
Vissla global account and Brazil's & Peru accounts
Channel Islands Surfboards (Surf Brand)
The Critical Slide Society (Surf Brand)
Keyo International (Surfboard Brand)
O'Donnell Surf Boards (Surfboard Brand)