Freshie Sunrise Swims community crew at Freshwater Beach — lifestyle and community photography, Northern Beaches Sydney
Commercial photography | Sydney

Commercial photography for brands that belong outdoors


I work with surf brands, outdoor lifestyle businesses, cafés, fitness studios, community organisations and events across Sydney and the Northern Beaches. Natural light, real locations, genuine moments — photography that earns its place in your feed rather than looking like it was made for a brief.


Available weekends and early mornings.

Freshie Sunrise Swims shot from water level with Aquatech housing — ocean lifestyle photography, Northern Beaches Sydney
Coffee at Butterbox Café, Long Reef — brand and lifestyle photography, Northern Beaches Sydney
Jemma Aitken relaxing before dawn during a fitness photoshoot at Freshwater Beach — commercial portrait photography
Environmental portrait of Josh Wall, head lifeguard at Freshwater Beach — commercial portrait photography, Northern Beaches

WHAT I SHOOT

Surf & outdoor brands



Brand and product in context. Documentary B&W or colour. Shore and water — an insider perspective most brand photographers can't offer.


People & FITNESS



Environmental portraits, athletes, personal brand, fitness coaches and gym photography. Candid, natural light, no posing.

 

Lifestyle, events & hospitality


Cafés, surf events, community fundraisers and local businesses. Story-led imagery for social media and websites.


TESTIMONIAL

Sunrise portrait of fitness athlete Jemma Aitken at Freshwater Beach — commercial portrait photography, Northern Beaches

I recently had the pleasure of working with Tony for an outdoor fitness shoot. From start to finish, Tony went above and beyond to capture so many amazing shots.   He was professional and prompt in responding to all my queries and took the time to understand my vision for the shoot. His easy going, friendly manner also made the shoot relaxed and a lot of fun. Tony's planning and attention to detail is second-to-none, and his ability to work with the ever changing light and colours made for some epic shots.


I highly recommend Tony for anyone seeking a professional, high quality fitness shoot. His passion for his work is evident in everything he does.


Thanks so much Tony!


Look forward to working with you again on future projects -  Jemma (@jemmalee_exphys)

 

 

bRANDS & PUBLICATIONS

 

FEATURED CLIENT PROJECTS

Outdoor fitness portrait, Jemma Aitken ABF pro athlete, Northern Beaches

Jemma Aitken,

ABF Pro Athlete


Outdoor fitness & personal brand photography, Northern Beaches.

Café launch photography, Butterbox Café, Northern Beaches

Butterbox

Café


Café launch imagery for social media and website. Northern Beaches.

Bennett Surf Co surfboard demo day — brand event photography, Northern Beaches Sydney

Bennett Surf Co - Demo Day


Outdoor brand activation and demo day photography, Northern Beaches

PORTRAITS / FITNESS / GYM / LIFESTYLE / PERSONAL BRANDING Pricing


PREMIUM


4 hours


Small Business

Gym Portraits & Inspo

Social Media / Lifestyle

Personal Brand / Product

Includes consultation and editing


PRICE

$1,035


Excludes location fees & HMU


REGULAR


1 hour - 2 hours


Small Business

Social Media / Lifestyle

Personal Brand / Product

Includes consultation and editing



PRICE

$460 - $575


Excludes location fees & HMU

MINI


30 mins


Small Business

Social Media / Lifestyle

Personal Brand / Product

Includes editing



PRICE

$230


Excludes location fees & HMU

Latest Journal Entry

Issue 1 - SUMMER

Follow me on Instagram
@tonypalmer.photos